Is there a science to detecting social signals and the next big thing? Can you find clues at explore.ebay.com or snowbeachcafe.com? Is it possible to isolate which live music concert tours are mostly likely to sell out arenas, add dates, and emerge as the the world’s most dynamic growth businesses? How quickly can social science insight produce commercial advantage?
Social Signal Detection & Content Marketing
In February 2019 (eg), Mixable Media initiated coverage of Puerto Rico’s Bad Bunny as a commercial case study for high-growth trend detection and efficient content marketing. Since then, the trending artist sold out Staples Center and Madison Square Garden, and announced a slate of new fall dates across the United States. On May 10, 2019, Billboard published “Hot Tours” data that ranked Bad Bunny’s 2019 X100PRE tour the second highest April earner at the global box office (source) .
As part of model validation and event production R&D, Mixable Media popped up Snow Beach Café in San Jose on Easter Weekend, Saturday, April 20, when Bad Bunny played SAP Center. The marketplace report below reviews the event including the technical genius displayed by Xite Labs and previews Summer 2019, including Sneaker Con Bay Area this July 13 and 14:
Between streaming, live event ticket sales, apparel cross-marketing, and the content itself, the music market produces unique data sources for social science and marketplaces insight. Mixable Media tests tactics at Snow Beach Café and enables unique content marketing for global music fans in high-growth demographics and market segments.
Cross Marketplaces Sample Data
|Performer||Cross Sell 1||Cross Sell 2|
|Travis Scott||Cactus Jack||Nike|
|Kanye West||Yeezy||Nike, Adidas|
|Beyoncé ||Ivy Park||Adidas|
Big data from networked computers, phones, and sensors is big but new with a short sample . The corpus of content in the liner notes of original and sampled music encodes unique information. Decoding it reveals insight about the past and future of tidal forces shaping global marketplaces. Will Adidas be a bigger creative platform than Google in the 21st Century? How much information about the future about the future of New York City and The World is encoded in the “bauxite” and “basement tapes” from the millennium’s deepest art boom?